How’s Your Coordination? {social media}


How’s Your Coordination? {social media}

Last month we talked about Consistency in Planning as it relates to social media. But wait a minute — is planning necessary for social media? Isn’t it more dependent on just showing up?

And why do social media platforms need to be coordinated?  Can’t they function just as well independently of each other?

SocialMedia plan

There are differing views as to the key to successfully using social media platforms to promote a brand or blog content.  The purpose of this post is not to present or argue them.  I’m not saying what’s right for me is right for everyone.  I’m just sharing how I do things, learning as I go.  For this post, we are assuming that consistent planning is necessary for social media use to benefit one’s blog.

So, what’s the plan?  The plan is to coordinate all my social media platforms to work together.  Easier said than done!  I don’t know about you, but I can be myopic when it comes to social media.  I prefer one platform, Twitter, so I use it more often.  Wouldn’t it be better to use one platform consistently?

The experts say to use several platforms, and I agree with them.  It makes sense.  You see everyone doesn’t use my favorite platform.  So if I only share my content on Twitter, for example, I am missing out on a large audience of folks on other platforms such as Pinterest or Facebook.

I can tell you from personal experience, that I already feel handicapped by not using Facebook.  I’ve cut myself off from many people (whom I know in the real world) by closing my account.  We’ll get back to that issue in a future post.

The first step in coordinating social media platforms is to wrap your brain around the idea and embrace it.  Accept that this is the plan, and move forward be it ever so slowly.  Let’s say that again.  Wrap your brain around the idea and embrace it.

Do whatever works best for you to achieve that.  For me writing about it helps me think it through.  Maybe for you it is listening to an audio recording or watching a video or reading.

This next idea is going to sound ridiculous.  I’m going to say it anyway.  Start thinking about your followers as people.  Really.  Even if you think you already do.  I repeat.  Start thinking about your followers as people.

I have found that after a period of time of using a social media platform, particularly with people who don’t actually ‘talk’ to me, I think of them more as a name or a blog or a brand, whatever it is that they do.  And in some cases, I think that’s what they intend.  They don’t really want to be social on social media.  They just want to share pictures just to jack up their numbers.

I digress.  Where were we?  How do we go about coordinating social media platforms?

So I’ve written something about my new book (not me, but maybe you are an author) or I’ve reviewed a really great book that I want to share with the world.  Now what?  I’ve tweeted about it, I’ve included the author and pertinent hashtags in my tweet. I’ve pinned it to my BookList board on Pinterest.  No response.

Now what?

Be repetitive.  First of all, the infamous experts say you need to Tweet and Pin something often, not just once, to be seen.  Part of using social media optimally is to know when your followers are on, so that they see your post.  I am finding of late that the more followers I have, the fewer people are seeing what I post.

 

Time to get creative.  Most of my ideas come from things happening rather incidentally rather than intentionally.  One time I was doing shoutouts on Twitter by combining six or seven individual followers, and I ended up with one left over, to whom I tweeted individually.  That tweet got more traffic than the rest of them combined!  (doesn’t always work that way..)

Use Influencers. If you can figure out how to get an influencer to respond to your post/pin/tweet/message it will boost traffic.  This is hard work, but well worth it.  Many influencers are more personable than the average person if you can get their attention. ( I used to say over 50K followers was an Influencer, but now it’s over 100K.)

Use Analytics.  Twitter is my best example because I use it more.  Twitter has free Analytics.  Maybe other platforms do as well.  When I get a tweet that is generating a good audience I re-tweet the same thing to the same people.  I also retweet to people who have responded, something like #toptweet or #awesome #responders or #youguysareawesome, using hashtags.

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The Pinterest Plan.  My immediate plan is to learn more about using Pinterest to promote my blog posts.  I am joining group boards where I can pin my content, and creating cover boards which are more professional and clearly stated (for blog post pins).

Cross follow.  Down the road I plan to pin more of other people’s content.  Before I do that I am working on following people on multiple platforms.  I’ve followed a number of people who have found me, but I have failed to seek out people myself.  That is something I’m working on currently.  Starting with blog followers and Twitter mutual followers and Goodreads, and working on Pinterest, About.me and LinkedIn.  Those are the platforms I am coordinating.

What do you think of Instagram?  Do you use it?  It was on my list until I found out it has been bought by Facebook. #changedmymind

What is your social media plan?

Do you have measurable goals in place?

Set Goals.  2016 is my first year to set blog goals.  I set goals for traffic and posting.

I met my January blog traffic goals, but not all of the posting ones.  January’s usually a high traffic month.  We’ll see how February goes.  Writing this post is a step toward meeting those goals 🙂

Thanks so much for stopping by!  Please feel free to say hello in the comments and enter the discussion about social media.  Until next time, happy planning!

Once a month we write about the aspect of PLANNING in social media. Previous posts include:

Sky’s the Limit

What to do When Your Boat Has a Hole

Twitter Friends

Consistency v. Complacency

What to do When Your Boat Has a Hole in it {social media}


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What to do When Your Boat Has a Hole in it is the second in the series of {social media} planning posts.  You can find the first post here.  Do you know what to do when Plan A goes bad?   Do you have a contingency plan?

Here’s what we learned about planning so far:

  • A plan is necessary.
  • Choose your platform.
  • Craft your message carefully for your readers.
  • Break both short term and long term goals into small steps to avoid discouragement.
  • Give yourself ample time to achieve each goal.
  • Review your goals at regular intervals to assess progress.

But, when that plan goes awry, for whatever reason, what do you do?

It may be a life circumstance that prevents you from crafting your post, or from publishing it on schedule, or from sharing it on other platforms?  It may be a timely subject, or it may be you lost your motivation for writing.  Should you give up?

Not necessarily.  There may be times when it is better to move on.  Or it may be part of the process, which will give you and your readers a step up the ladder to where you are going.

Here are some tips which will help you in continuing on with Plan B:

  • Just start writing and see what happens.  Sometimes the message is there once you start writing.  It may flow, or it may slog.  It may be short, or long.  It may be clear, or muddy.
  • Your readers may need to hear your struggle.  Perfection is not much of a teacher.  Struggle and persistence are better teachers.  Readers identify more with pain and suffering than with the absence of difficulty.
  • Is your primary goal to give glory to God?  Is God only glorified in perfection?  Is God glorified our attempts at perfection?  Can God be glorified in my struggle?
  • Maybe Plan B is better than Plan A.

Let’s elaborate on that last one.  We I struggle against pride every day.  It is a constant battle.  When I come up with a plan, it is a good one.  Can you relate?  Why do I think that my way is best, and any thing that gets in the way of it is wrong?  ouch!

Having just finished reading the book of Genesis in my daily Bible Reading Schedule, the life of Joseph is fresh in my mind.  Joseph told his brothers, you meant to harm me, but God meant it for good (my paraphrase).  Was it a mistake that Joseph was in Egypt?  That he was in prison?  That his brothers did him wrong?  No.

We may not be able to see immediately, or ever, the reason for Plan B.  I’m just saying we should run with it.  Whether it feels good or not.  Sitting still, pouting, stalling, screaming, asking why, and making a big deal over it is not productive.

I may be writing this more for myself than for you, dear reader.  This week my blog has been on hold while I deal with the death of my mother and the things which needed to be done.  Is that an excuse?  No.  Is this a good time to learn?  Yes.  Can I still write?  Sure.  Will it be productive?  Maybe not.

Can God still use it?  Yes.  God can use us any where, any time, in any condition.  His work is not dependent upon our abilities, but upon our willingness and the condition of our heart.

This is my Plan B for this post.  May God grant His will upon the reading (or trashing) of it.  I did my part.  I wrote it.  Thanks so much for reading.

After writing this, I read this verse in my morning reading:

I am forgotten as a dead man out of mind; I am like a broken vessel.  Psalm 31:12

And this verse later in the chapter:

Be of good courage, and he shall strengthen your heart, all ye that hope in the LORD.    Psalm 31:24

What do you do when your boat has a hole in it?  Please share your thoughts about {social media] planning with us.