How do you decide whom to follow? What are you looking for in a follower?
May I share with you how I decide whether or not to follow someone on Twitter (also when to un-follow)? I may have said this already, but it bears repeating. Only two of my mutual Twitter followers are people I know in the real world (one is my son).
That being said, I am ‘meeting’ a great number of people for the first time. So I want to check them out, get to ‘know’ them a little, before I commit to following them, and having their tweets cross my TweetDeck (that’s a topic for another post).
First, if they have a blog, I check it out. I read their About page. I look for a photo. And sometimes I have to hunt for a name. (I know, my name is not readily visible either.) And then I read a post or two. I decide if the person is using their blog for promoting their brand (themselves) or other businesses.
In some cases I will follow a business blog, or one which is professional in nature, if I can learn from it, or am interested in the product. I generally am not looking to follow a business, but have found a number of them to be more personal than individuals. Being real sells.
I have certain things I am looking for:
- Christian women
- more over fifty than under
- not so much in the stage of raising children (unless their focus is on something else)
- and no couponing blogs (tried that)
- I think on a given day I may have more criteria, but that’s what comes to mind.
Occasionally someone will impress me, though they do not meet my criteria, and I will follow them. I do follow some men and some businesses which I have no interest in, for example. Mostly I am looking for people who are real, who will interact, who are personal with their followers.
Another thing I look at is how many people they are following and how many followers they have. Generally I want to follow people who will return my follow. But occasionally, as in the case of a celebrity (such as the Red Sox), I will follow someone who has tons of followers and does not follow them back. If it’s something worth my while, I will follow.
The ideal is to have the same number of followers as the number of people who are following you. On the other hand, sometimes I follow someone with a huge number of followers, just so I can watch them and see how they use Twitter.